Our Approach

We offer a web based platform that enables you to learn how to make better investment and trading decisions. It is called Money Farming. In agriculture, the term "cash crop" refers to a crop which is grown for profit. In today's world -- information is not only a commodity -- but a cash crop that can be systematically farmed for money.

Our platform is a User Interface (UI) that enables one to use three powerful concepts -- the mathematical advantage, Alpha, and mathematical expectation -- in a physical world -- where the complexity melts away. Therefore, education, background, age or previous experience are much less important than perception and the ability to focus on the concepts.

What is Money Farming?

There are highly favorable periods in the life cycle of markets, that -- when uncovered -- lead to exceptional opportunities to make money -- without taking an equivalent risk. The term "Alpha" is often used to summarize such high reward / low risk relationships. Unfortunately, if you are seeking Alpha -- those periods are masked by lots of noise; and are not easily detected by human eyes.

Fortunately, we have developed a Camouflage Breaking Algorithm (CBA) that is a way of stripping away that noise so market periods that provide high Alpha are clearly exposed to human eyes. Our process enables market systems to be reduced into two physical entities that represent the faces of risk and reward.

Though markets are typically highly variable -- our classification method limits the range so the advantage can be derived in a similar way as favorable cards reveal a winning blackjack hand. As you see both the visual and the advantage -- you form a visual definition of what is required -- to risk less -- and make more.

Our UI breaks everything down to a remarkably simple level by using a similar rating system as -- Hot or Not -- which inspired Facebook. When the advantage is high -- so is Alpha, which makes it easy to rate whether a market period has Alpha or not.

There is no need to bother with a bunch of murky factors, charts and decision variables. Our UI makes everything fast, easy and transparent so that you actually see how to make money during market periods that have a clear advantage. Within such periods you can learn to repeatedly buy at a discount and sell at a premium -- as you harvest Alpha.

How it works. Each sequential snapshot accurately reflects market dynamics for the relevant time period. Our updates are equivalent to a stream of postcards containing the information you need. All you have to do -- is grasp three concepts and an equivalent physical description that make it possible for you to harvest Alpha. It's that simple.

How you benefit. Our money games and explanations are designed to help you understand the most important factors that make money farming possible. You will get a privileged view -- so remarkable -- it makes it possible to recognize the faces of reward and risk -- just as clearly as you can two ears of corn. It's that powerful.